5 Reddit Cold DM Templates for SaaS That Actually Convert

Reddit DMs are a sensitive area. One wrong move and you're labeled a spammer. One right move and you have a scheduled demo.

The "Helpful Resource" Template

"Hey [Name], saw your post in r/[Subreddit] about [Problem]. I actually wrote a quick guide/found a tool that solves exactly that. No strings attached, just thought it might save you some time!"

The "Genuine Feedback" Template

"Hi! I'm building something for [Niche] and saw you mentioned [Pain Point]. Would love to get your thoughts on whether our approach actually makes sense for someone in your position. Can I send over a 2-sentence summary?"

Why these work:

They are short, they reference a specific interaction, and they ask for permission before pitching. This respect for the user's inbox is what separates founders from bots.