Back to blog
StrategyFeb 1, 2026

The Ultimate Guide to Finding B2B SaaS Buyers on Reddit

Reddit is no longer just a place for memes and hobbies. For B2B SaaS founders, it has become a goldmine of high-intent buyers—if you know where to look.

1. Search for Intent, Not just Keywords

Instead of searching for "CRM," search for "CRM recommendations" or "moving away from Salesforce." These phrases signal that the user is actively in the buying cycle.

2. Monitor the "Pain Point" Discussions

Subreddits like r/SaaS, r/startups, and r/sales are filled with people complaining about existing tools. These complaints are your biggest opportunity. When someone says "I hate how X tool does Y," that is your cue to enter the conversation.

3. The 90/10 Rule of Engagement

Spend 90% of your time providing value and only 10% mentioning your product. If you lead with a sales pitch, you will get banned. If you lead with a solution to their specific problem, you will get customers.