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Lead GenJan 20, 2026

B2B Lead Scoring: How to Qualify Reddit Prospects

Not every mention of a problem is a lead. To scale your outreach without wasting time, you need a qualification framework.

The Urgency Signal

Does the user need a solution today, or are they just curious? Phrases like "I need this by Monday" or "My current tool just broke" are high-priority signals.

Account Maturity

A user with a 5-year-old account and high karma is more likely to be a serious professional than a throwaway account. Check their post history to see if they are actually in your target industry.

How Releasy Helps

Our AI automatically calculates an Intent Score based on the language used in the post, the subreddit context, and the historical behavior of the user. This lets you focus only on the top 5% of opportunities.