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ResearchJan 12, 2026

Subreddit Research: Finding Your Ideal B2B Customers

While r/SaaS is great, your actual buyers might be in r/realestate, r/accounting, or r/sysadmin. Here is how to map your market on Reddit.

Step 1: Map the "Adjacent" Communities

If you sell to recruiters, don't just look at r/recruitment. Look at r/jobs (where their candidates are) and r/humanresources.

Step 2: Use the "Subreddit Sidebar" Method

Every niche subreddit has a "Related Communities" section in the sidebar. This is the fastest way to find 10+ hidden subreddits you never would have thought of.

Step 3: Track Competitor Mentions

Find out where people are talking about your competitors. Those subreddits are your primary battlegrounds.